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1 argumentaire
argumentaire [aʀgymɑ̃tεʀ]masculine noun* * *aʀɡymɑ̃tɛʀ nm(= énumération) list of sales points, (= brochure) sales leaflet* * *argumentaire nm1 Comm sales talk;2 ( arguments) arguments (pl).[argymɑ̃tɛr] nom masculin -
2 Reklame
Reklame f V&M advertisement, promotion, promo • Reklame machen V&M advertise • Reklame machen für V&M promote* * *f <V&M> advertisement, promotion (promo) ■ Reklame machen <V&M> advertise ■ Reklame machen für <V&M> promote* * *Reklame
advertisement [material], advertising, publicity, propaganda, puff (Br.), claptrap, boost (US), promotion (US);
• durch Reklame verschandelt disfigured by advertisement;
• mit Reklame übersät plastered with advertisement;
• anreißerische (aufdringliche) Reklame hoopla (US sl.);
• ausgefallene Reklame offbeat advertising;
• im ganzen Land durchgeführte Reklame national advertisement;
• einwandfreie Reklame clean advertisement;
• ganzseitige Reklame full-page advertisement;
• gemeinsame Reklame association advertising;
• irreführende Reklame misleading advertisement;
• kolossale Reklame big boom;
• laute Reklame ballyhoo, puff;
• marktschreierische Reklame flaring advertisement, puff (Br.);
• täuschende Reklame deceptive advertising;
• überregionale Reklame national (nation-wide) advertisement;
• übertriebene Reklame puffery (Br.);
• unverlangte Reklame unsolicited advertisement;
• in rascher Folge wiederholte Reklame high-pressure advertising;
• wirksamste Reklame advertising getting the best results;
• Reklame innerhalb des Ladens point-of-purchase advertising;
• gute Reklame abgeben to serve as good propaganda;
• aufdringliche Reklame betreiben to ballyhood;
• Reklame machen to advertise, to boom, to promote (US), to boost, to publicize, to push, to set up propaganda;
• in Reklame machen to be in the advertising game;
• gewaltig Reklame machen to cry up;
• mit Reklame übersät sein to be covered with advertisements;
• Stadt mit Reklame übersäen (überschütten) to bill a town;
• wilder Reklameanschlag fly posting;
• zweiseitige Reklameanzeige center spread (US);
• Reklameartikel advertised article (product), leading line;
• Reklameaufschrift advertising label;
• Reklameauslage advertising display, layout;
• Reklameballon propaganda balloon;
• Reklamebeigabe dealer help;
• Reklamebeilage (Zeitung) inset, stuffer (US);
• Reklamebeitrag advertising contribution;
• Reklamebeleuchtung advertising lights;
• fachmännische Reklameberatung expert advertising advice;
• Reklamebild advertising picture;
• Reklamebroschüre promotional brochure, leaflet;
• Reklamedrucksache advertising matter;
• Reklamefeldzug [advertising] campaign;
• blitzartiger Reklamefeldzug advertising blitz;
• Reklamefeldzug durchführen to run an advertising campaign;
• Reklamefigur advertising figure;
• Reklamefläche advertising space, hoarding (Br.), billboard (US);
• bewilligter Reklamefonds appropriation for advertising, advertising appropriation;
• Reklamegerüst signboard (US);
• Reklamegeschenk advertising article, free gift;
• Reklamegestaltung copywriting;
• aus Reklamegründen for propaganda advantage;
• Reklameidee advertising idea;
• Reklamekärtchen [zur Beschreibung der Ware] store sign (card);
• Reklamekosten advertising expenditure (cost, outlay), costs for advertising;
• Reklamemasche public-relations stunt;
• Reklamematerial advertising (advertisement) material;
• Reklamematerial für Postwurfsendungen direct mail literature;
• Reklameplakat advertising poster;
• Reklamepreis knockdown (early-bird, cut-rate) price, loss leader;
• Reklameprospekt handbill, leaflet, throwaway, dodger (US, Australia);
• Reklamerummel ballyhoo, publicity stunt, boom (US);
• Reklameschild publicity (sky) sign, ad card;
• Reklameschlager stunt;
• Reklameschlepp airposter towing;
• Reklameschrift advertising type;
• Reklameschriften propaganda writings;
• ganzseitige Reklameseite bleed;
• Reklamesendung (Rundfunk) commercial, plug, soap opera (US);
• Reklamestreifen blurb;
• Reklamestück showpiece;
• riesige, grelle Reklametafel screamer;
• Reklametätigkeit advertising activity;
• Reklametechnik advertising technique;
• Reklameteil (Zeitung) advertising columns (part);
• Reklametext advertising copy;
• Reklametexter copywriter;
• Reklameträger medium;
• Reklametrick stunt, bluff, gimmick (US);
• Reklametrommeln rühren to drum up business (fam.);
• Reklameverkauf bargain sale;
• Reklamewagen advertising van;
• Reklamewand advertisement hoarding, billboard (US);
• Reklamewert attention value;
• Reklamewoche propaganda week;
• Reklamewort slogan;
• Reklamezeichner advertising artist (designer), signwriter;
• Reklamezettel handbill, throwaway, leaflet, dodger (US);
• Reklamezettel verteilen to scatter handbills;
• Reklamezweck advertising end, show purpose. -
3 put
1 ( place) mettre [object] ; put them here please mettez-les ici s'il vous plaît ; to put sth on/under/around etc mettre qch sur/sous/autour de etc ; to put a stamp on a letter mettre un timbre sur une lettre ; to put a lock on the door/a button on a shirt mettre une serrure sur la porte/un bouton sur une chemise ; to put one's arm around sb mettre son bras autour de qn ; to put one's hands in one's pockets mettre les mains dans ses poches ; to put sth in a safe place mettre qch en lieu sûr ; to put sugar in one's tea mettre du sucre dans son thé ; to put more sugar in one's tea ajouter du sucre dans son thé ; to put more soap in the bathroom remettre du savon dans la salle de bains ;2 ( cause to go or undergo) to put sth through glisser qch dans [letterbox] ; passer qch par [window] ; faire passer qch à [mincer] ; to put one's head through the window passer la tête par la fenêtre ; to put one's fist through the window casser la fenêtre d'un coup de poing ; to put sth through the books Accts faire passer qch dans les frais généraux ; to put sth through a test faire passer un test à qch ; to put sth through a process faire suivre un processus à qch ; to put sb through envoyer qn à [university, college] ; faire passer qn par [suffering, ordeal] ; faire passer [qch] à qn [test] ; faire suivre [qch] à qn [course] ; after all you've put me through après tout ce que tu m'as fait subir ; to put sb through hell faire souffrir mille morts à qn ; to put one's hand/finger to porter la main/le doigt à [mouth] ;3 ( cause to be or do) mettre [person] ; to put sb in prison/on a diet mettre qn en prison/au régime ; to put sb on the train mettre qn dans le train ; to put sb in goal/in defence GB mettre qn dans les buts/en défense ; to put sb in a bad mood/in an awkward position mettre qn de mauvaise humeur/dans une situation délicate ; to put sb to work mettre qn au travail ; to put sb to mending/washing sth faire réparer/laver qch à qn ;4 (devote, invest) to put money/energy into sth investir de l'argent/son énergie dans qch ; if you put some effort into your work, you will improve si tu fais des efforts, ton travail sera meilleur ; to put a lot into s'engager à fond pour [work, project] ; sacrifier beaucoup à [marriage] ; to put a lot of effort into sth faire beaucoup d'efforts pour qch ; she puts a lot of herself into her novels il y a beaucoup d'éléments autobiographiques dans ses romans ;5 ( add) to put sth towards mettre qch pour [holiday, gift, fund] ; put it towards some new clothes dépense-le en nouveaux vêtements ; to put tax/duty on sth taxer/imposer qch ; to put a penny on income tax GB augmenter d'un pourcent l'impôt sur le revenu ;6 ( express) how would you put that in French? comment dirait-on ça en français? ; how can I put it? comment dirai-je? ; it was-how can I put it-unusual c'était-comment dire-original ; that's one way of putting it! iron on peut le dire comme ça! ; as Sartre puts it comme le dit Sartre ; to put it simply pour le dire simplement ; to put it bluntly pour parler franchement ; let me put it another way laissez-moi m'exprimer différemment ; that was very well ou nicely put c'était très bien tourné ; to put one's feelings/one's anger into words trouver les mots pour exprimer ses sentiments/sa colère ; to put sth in writing mettre qch par écrit ;7 ( offer for consideration) présenter [argument, point of view, proposal] ; to put sth to soumettre qch à [meeting, conference, board] ; to put sth to the vote mettre qch au vote ; I put it to you that Jur j'ai la présomption que ;8 (rate, rank) placer ; where would you put it on a scale of one to ten? où est-ce que tu placerais cela sur une échelle allant de un à dix? ; to put sb in the top rank of artists placer qn au premier rang des artistes ; I put a sense of humour before good looks je place le sens de l'humour avant la beauté ; I put a sense of humour first pour moi le plus important c'est le sens de l'humour ; to put children/safety first faire passer les enfants/la sécurité avant tout ; to put one's family before everything faire passer sa famille avant tout ;9 ( estimate) to put sth at évaluer qch à [sum] ; to put the value of sth at estimer la valeur de qch à [sum] ; I'd put him at about 40 je lui donnerais à peu près 40 ans ;10 Sport lancer [shot] ;C v refl ( p prés - tt- ; prét, pp put) to put oneself in a strong position/in sb's place se mettre dans une position de force/à la place de qn.I didn't know where to put myself je ne savais pas où me mettre ; I wouldn't put it past him! je ne pense pas que ça le gênerait! (to do de faire) ; I wouldn't put anything past her! je la crois capable de tout! ; put it there ○ ! ( invitation to shake hands) tope là! ; to put it about a bit ◑ péj coucher à droite et à gauche ◑ ; to put one over ou across GB on sb ○ faire marcher qn ○.■ put about:▶ put [sth] about, put about [sth]1 ( spread) faire circuler [rumour, gossip, story] ; to put (it) about that faire courir le bruit que ; it is being put about that le bruit court que ;2 Naut faire virer de bord [vessel].■ put across:▶ put across [sth], put [sth] across communiquer [idea, message, concept, case, point of view] ; mettre [qch] en valeur [personality] ; to put oneself across se mettre en valeur.■ put aside:▶ put aside [sth], put [sth] aside mettre [qch] de côté [money, article, differences, divisions, mistrust].■ put away:▶ put away [sth], put [sth] away1 ( tidy away) ranger [toys, dishes] ;2 ( save) mettre [qch] de côté [money] ;▶ put away [sb] ○, put [sb] away ○1 ( in mental hospital) enfermer ; he had to be put away il a fallu l'enfermer ;2 ( in prison) boucler ○ [person] (for pour).■ put back:▶ put back [sth], put [sth] back3 retarder [clock, watch] ; remember to put your clocks back an hour n'oubliez pas de retarder votre pendule d'une heure ;4 ( delay) retarder [project, production, deliveries] (by de) ;5 ○ ( knock back) descendre ○ [drink, quantity].■ put by GB:▶ put [sth] by, put by [sth] mettre [qch] de côté [money] ; to have a bit (of money) put by avoir un peu d'argent de côté.■ put down:▶ put [sth] down, put down [sth]1 (on ground, table) poser [object, plane] (on sur) ; mettre [rat poison etc] ;2 ( suppress) réprimer [uprising, revolt, opposition] ;3 ( write down) mettre (par écrit) [date, time, name] ; put down whatever you like mets ce que tu veux ;4 ( ascribe) to put sth down to mettre qch sur le compte de [incompetence, human error etc] ; to put sth down to the fact that imputer qch au fait que ;6 Vet ( by injection) piquer ; ( by other method) abattre ; to have a dog put down faire piquer un chien ;7 (advance, deposit) to put down a deposit verser des arrhes ; to put £50 down on sth verser 50 livres d'arrhes sur qch ;8 (lay down, store) mettre [qch] en cave [wine] ; affiner [cheese] ;9 ( put on agenda) inscrire [qch] à l'ordre du jour [motion] ;▶ put [sb] down, put down [sb]2 ○ ( humiliate) rabaisser [person] ;4 (classify, count in) to put sb down as considérer qn comme [possibility, candidate, fool] ; I'd never have put you down as a Scotsman! je ne t'aurais jamais pris pour un Écossais! ; to put sb down for ( note as wanting or offering) compter [qch] pour qn [contribution] ; ( put on waiting list) inscrire qn sur la liste d'attente pour [school, club] ; put me down for a meal compte un repas pour moi ; to put sb down for £10 compter 10 livres pour qn ; to put sb down for three tickets réserver trois billets pour qn.▶ put forth [sth], put [sth] forth1 présenter [shoots, leaves, buds] ;2 fig émettre [idea, theory].■ put forward:▶ put forward [sth], put [sth] forward1 ( propose) avancer [idea, theory, name] ; soumettre [plan, proposal, suggestion] ; émettre [opinion] ;2 ( in time) avancer [meeting, date, clock] (by de ; to à) ; don't forget to put your clocks forward one hour n'oubliez pas d'avancer votre pendule d'une heure ;▶ put [sb] forward, put forward [sb] présenter la candidature de (for pour) ;▶ put sb forward as présenter qn comme [candidate] ; to put oneself forward présenter sa candidature, se présenter ; to put oneself forward as a candidate présenter sa candidature ; to put oneself forward for se présenter pour [post].■ put in:▶ put in1 [ship] faire escale (at à ; to dans ; for pour) ;2 ( apply) to put in for [person] postuler pour [job, promotion, rise] ; demander [transfer, overtime] ;▶ put in [sth], put [sth] in1 (fit, install) installer [central heating, shower, kitchen] ; to have sth put in faire installer qch ;2 ( make) faire [request, claim, offer, bid] ; to put in an application for déposer une demande de [visa, passport] ; poser sa candidature pour [job] ; to put in a protest protester ; to put in an appearance faire une apparition ;3 ( contribute) passer [time, hours, days] ; contribuer pour [sum, amount] ; they are each putting in £1 m chacun apporte une contribution d'un million de livres ; to put in a lot of time doing consacrer beaucoup de temps à faire ; to put in a good day's work avoir une bonne journée de travail ; to put in a lot of work se donner beaucoup de mal ; thank you for all the work you've put in merci pour tout le mal que tu t'es donné ;4 ( insert) mettre [paragraph, word, reference] ; to put in that mettre que ; to put in how/why expliquer comment/pourquoi ;5 ( elect) élire ; that puts the Conservatives in again les conservateurs ont donc été élus encore une fois ;▶ put [sb] in for présenter [qn] pour [exam, scholarship] ; poser la candidature de [qn] pour [promotion, job] ; recommander [qn] pour [prize, award] ; to put oneself in for poser sa candidature pour [job, promotion].■ put off:▶ put off from s'éloigner de [quay, jetty] ;▶ put off [sth], put [sth] off1 (delay, defer) remettre [qch] (à plus tard) [wedding, meeting] ; to put sth off until June/until after Christmas remettre qch à juin/à après Noël ; I should see a doctor, but I keep putting it off je devrais voir un médecin, mais je remets toujours ça à plus tard ; to put off visiting sb/doing one's homework remettre à plus tard une visite chez qn/ses devoirs ;▶ put off [sb], put [sb] off1 (fob off, postpone seeing) décommander [guest] ; dissuader [person] ; to put sb off coming with an excuse trouver une excuse pour dissuader qn de venir ; to be easily put off se décourager facilement ;2 ( repel) [appearance, smell, colour] dégoûter ; [manner, person] déconcerter ; to put sb off sth dégoûter qn de qch ; don't be put off by the colour-it tastes delicious! ne te laisse pas dégoûter par la couleur-c'est délicieux! ;3 GB ( distract) distraire ; stop trying to put me off! arrête de me distraire! ; you're putting me off my work tu me distrais de mon travail ;4 ( drop off) déposer [passenger].■ put on:▶ put on [sth], put [sth] on1 mettre [garment, hat, cream, lipstick] ;2 (switch on, operate) allumer [light, gas, radio, heating] ; mettre [record, tape, music] ; to put the kettle on mettre de l'eau à chauffer ; to put the brakes on freiner ;3 ( gain) prendre [weight, kilo] ;4 ( add) rajouter [extra duty, tax] ;5 ( produce) monter [play, exhibition] ;7 (lay on, offer) ajouter [extra train, bus service] ; proposer [meal, dish] ;8 ( put forward) avancer [clock] ;▶ put [sb] on2 ○ US faire marcher ○ [person] ;3 ( recommend) to put sb on to sth indiquer qch à qn ; who put you on to me? qui vous a envoyé à moi? ;■ put out:▶ put out1 Naut partir (from de) ; to put out to sea mettre à la mer ;2 ◑ US péj coucher avec n'importe qui ○ ;▶ put out [sth], put [sth] out2 ( extinguish) éteindre [fire, cigarette, candle, light] ;5 (make available, arrange) mettre [food, dishes, towels etc] ;6 ( sprout) déployer [shoot, bud, root] ;7 ( cause to be wrong) fausser [figure, estimate, result] ;8 ( dislocate) se démettre [shoulder, ankle] ;9 ( subcontract) confier [qch] en sous-traitance [work] (to à) ;▶ put [sb] out1 ( inconvenience) déranger ; to put oneself out se mettre en quatre ○ (to do pour faire) ; to put oneself out for sb se donner beaucoup de mal pour qn ; don't put yourself out for us ne vous dérangez pas pour nous ;2 ( annoy) contrarier ; he looked really put out il avait l'air vraiment contrarié ;3 ( evict) expulser.■ put over = put across.■ put through:▶ put [sth] through, put through [sth]1 ( implement) faire passer [reform, bill, amendment, plan, measure] ;2 Telecom ( transfer) passer [call] (to à) ; she put through a call from my husband elle m'a passé mon mari ○ ;▶ put [sb] through Telecom passer [caller] (to à) ; I'm just putting you through je vous le/la passe ; I was put through to another department on m'a passé un autre service.■ put together:▶ put [sb/sth] together, put together [sb/sth]1 ( assemble) assembler [pieces, parts] ; to put sth together again, to put sth back together reconstituer qch ; more/smarter than all the rest put together plus/plus intelligent que tous les autres réunis ;2 ( place together) mettre ensemble [animals, objects, people] ;3 ( form) former [coalition, partnership, group, team, consortium] ;4 (edit, make) constituer [file, portfolio, anthology] ; rédiger [newsletter, leaflet] ; établir [list] ; faire [film, programme, video] ;5 ( concoct) improviser [meal] ;■ put up:▶ put up2 to put up with ( tolerate) supporter [behaviour, person] ; to have a lot to put up with avoir beaucoup de choses à supporter ;▶ put up [sth] opposer [resistance] ; to put up a fight/struggle combattre ; to put up a good performance [team, competitor] bien se défendre ;▶ put [sth] up, put up [sth]1 ( raise) hisser [flag, sail] ; relever [hair] ; to put up one's hand/leg lever la main/la jambe ; put your hands up! ( in class) levez le doigt! ; put 'em up ○ ! ( to fight) bats-toi! ; ( to surrender) haut les mains! ;2 ( post up) mettre [sign, poster, notice, plaque, decorations] ; afficher [list] ; to put sth up on the wall/on the board afficher qch sur le mur/au tableau ;3 (build, erect) dresser [fence, barrier, tent] ; construire [building, memorial] ;4 (increase, raise) augmenter [rent, prices, tax] ; faire monter [temperature, pressure] ;5 ( provide) fournir [money, amount, percentage] (for pour ; to do pour faire) ;6 ( present) soumettre [proposal, argument] ; to put sth up for discussion soumettre qch à la discussion ;7 ( put in orbit) placer [qch] en orbite [satellite, probe] ;▶ put [sb] up, put up [sb]1 ( lodge) héberger ;2 ( as candidate) présenter [candidate] ; to put sb up for proposer qn comme [leader, chairman] ; proposer qn pour [promotion, position] ; to put oneself up for se proposer comme [chairman] ; se proposer pour [post] ;3 ( promote) faire passer [qn] au niveau supérieur [pupil] ; to be put up [pupil, team] monter (to dans) ;4 ( incite) to put sb up to sth/to doing pousser [qn] à/à faire ; somebody must have put her up to it quelqu'un a dû l'y pousser.■ put upon:▶ put upon [sb] abuser de [person] ; to be put upon se faire marcher sur les pieds ; to feel put upon avoir l'impression de se faire marcher sur les pieds ; I won't be put upon any more je ne me ferai plus jamais avoir ○. -
4 sale
seil1) (the act of giving something to someone in exchange for money: the sale of a house; Sales of cars have increased.) venta2) (in a shop etc, an offer of goods at lowered prices for a short time: I bought my dress in a sale.) rebaja3) (an event at which goods are sold: an auction sale; a book sale.) venta•- saleroom- salesman
- salesmanship
- for sale
- sale of work
sale n1. rebajas2. ventatr[seɪl]1 (act, transaction) venta■ I made a sale hice una venta, vendí algo3 (auction) subasta1 (amount sold) venta, ventas nombre femenino plural1 (reductions) rebajas nombre femenino plural\SMALLIDIOMATIC EXPRESSION/SMALLfor sale en venta'For sale' (sign on house etc) "Se vende"on sale or return en depósitoto put something up for sale poner algo a la venta, poner algo en ventaclearance sale liquidación nombre femeninosale goods artículos nombre masculino plural rebajadossale price precio rebajado, precio de rebajasales department departamento comercial, departamento de ventassales manager jefe,-a de ventas, gerente nombre masulino o femenino de ventas, director,-ra comercialsales pitch/talk charlatanería (de un,-a vendedor,-ra)sales receipt tique nombre masculino de comprasales tax impuesto sobre las ventassale ['seɪl] n1) selling: venta f2) : liquidación f, rebajas fplon sale: de rebaja3) sales npl: ventas fplto work in sales: trabajar en ventasn.• barato s.m.• liquidación s.f.• realización s.f.• remate s.m.• saldo s.m.• subasta s.f.• venta s.f.seɪl1)a) u ( act of selling) venta fb) c ( individual transaction) venta fall sales final — (AmE) no se aceptan devoluciones
c) c ( auction) subasta f, remate m (AmL)2) (in phrases)for sale: for sale se vende; to put something up for sale poner* algo en venta or a la venta; on sale ( at reduced price) (AmE): toys are on sale this week esta semana los juguetes están rebajados or en liquidación; ( offered for sale) (BrE): on sale now at leading stores ya está a la venta en los principales comercios; the new model goes on sale this week el nuevo modelo sale a la venta esta semana; (on) sale or return — (BrE) en depósito, en consignación
3) ( clearance) liquidación f; ( seasonal reductions) rebajas fpl; (before n) < price> de liquidación4) salesa) pl ( volume sold) (sometimes sing) (volumen m de) ventas fpl; (before n) <figures, promotion, campaign> de ventasb) ( department) (+ sing o pl vb) ventas (+ sing vb)she works in sales — trabaja en ventas; (before n) <department, manager, executive> de ventas
[seɪl]the sales force — el personal de ventas, los vendedores
1. N1) [of item, object, house] venta f•
is it for sale? — ¿está en venta?the house is for sale — la casa está en venta, esta casa se vende
•
to be on sale — (Brit) estar a la venta; (US) estar rebajado•
it's going cheap for a quick sale — se ofrece a bajo precio porque se tiene prisa en venderlo•
it found a ready sale — se vendió pronto•
on a sale or return basis — en depósito2) (=event) rebajas fplsale — (in shop window) rebajas
clearance sale — liquidación f (total)
2.CPDsale goods NPL — artículos mpl rebajados
sale price N — (=cost) precio m de venta; (=reduced cost) precio m rebajado, precio m de rebaja
sales agent N — agente mf de ventas
sales assistant N — (Brit) dependiente(-a) m / f
sales brochure N — folleto m publicitario
sales budget N — presupuesto m de ventas
sales call N — visita f de un representante
sales campaign N — campaña f de promoción y venta
sales check N — (US) hoja f de venta
sales clerk N — (US) dependiente(-a) m / f
sales conference N — conferencia f de ventas
sales department N — sección f de ventas
sales director N — director(a) m / f de ventas
sales drive N — promoción f de ventas
sales executive N — ejecutivo(-a) m / f de ventas
sales figures NPL — cifras fpl de ventas
sales force N — personal m de ventas
sales forecast N — previsión f de ventas
sales invoice N — factura f de ventas
sales leaflet N — folleto m publicitario
sales ledger N — libro m de ventas
sales literature N — folletos mpl de venta
sales manager N — jefe(-a) m / f de ventas
sales meeting N — reunión f de ventas
sales office N — oficina f de ventas
sales pitch * N — rollo m publicitario *
sales promotion N — campaña f de promoción de ventas
sales rep, sales representative N — representante mf, agente mf comercial
sales resistance N — resistencia f a comprar
sales revenue N — beneficios mpl de las ventas
sales slip N — (US) (=receipt) hoja f de venta
sales talk N — jerga f de vendedor
sales target N — objetivo m de ventas
sales tax N — (US) impuesto m sobre las ventas
sales volume N — volumen m de ventas
sale value N — valor m comercial, valor m en el mercado
* * *[seɪl]1)a) u ( act of selling) venta fb) c ( individual transaction) venta fall sales final — (AmE) no se aceptan devoluciones
c) c ( auction) subasta f, remate m (AmL)2) (in phrases)for sale: for sale se vende; to put something up for sale poner* algo en venta or a la venta; on sale ( at reduced price) (AmE): toys are on sale this week esta semana los juguetes están rebajados or en liquidación; ( offered for sale) (BrE): on sale now at leading stores ya está a la venta en los principales comercios; the new model goes on sale this week el nuevo modelo sale a la venta esta semana; (on) sale or return — (BrE) en depósito, en consignación
3) ( clearance) liquidación f; ( seasonal reductions) rebajas fpl; (before n) < price> de liquidación4) salesa) pl ( volume sold) (sometimes sing) (volumen m de) ventas fpl; (before n) <figures, promotion, campaign> de ventasb) ( department) (+ sing o pl vb) ventas (+ sing vb)she works in sales — trabaja en ventas; (before n) <department, manager, executive> de ventas
the sales force — el personal de ventas, los vendedores
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5 Werbeaktiva
Werbeaktiva
advertising assets;
• Werbeangebot promotional offer;
• bezahlte Werbeankündigung (Rundfunk) paid announcement;
• Werbeansprache advertising approach;
• Werbeansprache auf dem Wege über das Kind kid appeal;
• Werbeanspruch claim;
• Werbeanstrengung advertising (propaganda) effort;
• große Werbeanstrengung publicity push;
• Werbeanteil advertising share;
• Werbeantwort return, postal (Br.) (mail, US) advertising;
• Werbeantwortdienst business-reply service;
• Werbeantwortkarte business-reply card;
• Werbeanzeige advertisement, ad (US), notification;
• Werbeappell advertising appeal;
• Werbearbeit advertising activities, publicity work;
• Werbeargument advertising angle (point);
• Werbeargument im Text copy point;
• Werbeartikel publicity (promotion, US) article, advertised product;
• Werbeatelier commercial (art) studio;
• Werbeaufschrift advertising label;
• Werbeauftrag advertisement (publicity) order;
• Werbeaufwand publicity (promotional, US) expenses, advertising investment (expenditure);
• Werbeaufwand pro Minute (Fernsehen) cost of time;
• 80% seines Werbeaufwands im Fernsehsektor einsetzen to allocate 80% of its ad budget to television (US);
• Werbeaufwandträger ad spender;
• Werbeausgaben advertising expenditure (costs), publicity expenses;
• Werbeauslage display, advertising layout (US);
• Werbeaussage advertising (sales) message, story, (unbezahlte) plug;
• vergleichende Werbeaussage comparative story;
• Werbeausstellung advertising exhibition;
• Werbeauswüchse advertising extravagance;
• Werbebauten display (publicity) kiosks;
• Werbebehauptung claim;
• Werbebeigabe dealer help;
• Werbebeilage advertising supplement, stuffer (US);
• Werbebeispiel example of advertising;
• Werbebeitrag advertising contribution;
• freiberuflicher Werbeberater advertising consultant;
• fachmännische Werbeberatung expert advertising advice;
• Werbebereich advertising area;
• Werbeberuf advertising profession;
• Werbebestimmungen advertising regulations;
• Werbebotschaft advertising (sales) message, story;
• unbezahlte Werbebotschaft plug (US sl.);
• Werbebräuche advertising practices;
• Werbebrief sales (advertising) letter;
• nachfassender Werbebrief follow-up letter;
• Werbebroschüre [publicity] leaflet, brochure;
• kleine Werbebroschüre booklet;
• Werbebüro advertising agency (contractors), publicity bureau (office), (für Arbeitskräfte) recruiting office;
• Werbechef advertising (promotion, US) manager;
• Werbedienst advertising service;
• Werbedirektor advertising (publicity) director (manager);
• Werbedrucksache advertising matter, broadsheet, broadside. -
6 Werberabatt
Werberabatt
advertising (promotion, US) allowance, rebate;
• Werberecht advertising law;
• Werberummel puffing publicity (Br.), ballyhoo (US);
• Werberundschreiben advertising circular;
• Werbesache mit Rückantwort self-mailer;
• degressive Werbesätze graded advertising rates;
• Werbeschau advertising display;
• Werbeschild sign, billboard, facia;
• Werbeschlacht advertising battle;
• Werbeschlagwort advertising slogan;
• Werbeschreiben sales letter, prospectus;
• Werbeschrift brochure, publicity document, prospectus, pamphlet, [propaganda] leaflet;
• Werbeschulungsleiter missionary salesman;
• Werbeseite advertising page, (Internet) promotion site [on the web];
• Werbesektor advertising sector. -
7 рекламный
прил. advertising;
publicity;
promotionalреклам|ный - advertising;
publicity attr. ;
~ материал advertising material, publicity material (matter), sales material, promotion material (matter) ;
~ проспект prospectus, leaflet;
~ное агентство advertising agency;
~ное объявление advertisement;
~ная кампания advertising campaign.Большой англо-русский и русско-английский словарь > рекламный
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8 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
9 PML
1) Компьютерная техника: Page Mapping Level, Palm Markup Language, Peanut Markup Language, Physical Modeling Language, Printer Management Language, Process Management Language, Product Markup Language2) Медицина: PMN, granulocyte, polymorph, polymorphonuclear leukocyte( Wikipedia: In common parlance, the term polymorphonuclear leukocyte often refers specifically to neutrophil granulocytes), ПМЯЛ, гранулоцит, гранулоцитарный лейкоцит, полиморфно-ядерный лейкоцит, полиморфноядерный лейкоцит, полиморфоядерный лейкоцит, posterior mitral leaflet, Progressive Multifocal Leukoencephalopathy3) Американизм: Policy Markup Language4) Военный термин: Portable Missile Launcher, probable maximum loss, promotion management list, Program Management, Logistics (NAVSUP)5) Техника: precision measurement laboratory6) Юридический термин: Probably My Life7) Страхование: possible maximum loss8) Биржевой термин: Pubic Money License9) Сокращение: Pressings (Metal) Ltd (UK), polymorphonuclear leukocyte, ПМЛ (Прогрессирующая многоочаговая лейкоэнцефалопатия - progressive multifocal leukoencephalopathy.)10) Физика: Perfect Matched Layer11) Вычислительная техника: power minimized logic12) Нефть: proximity minilog13) Онкология: promyelocytic leukaemia14) Космонавтика: Parts and Materials Laboratory (NASDA, Japan)15) Глоссарий компании Сахалин Энерджи: инклинометрия16) Сетевые технологии: Peripheral Management Language17) Океанография: Plymouth Marine Laboratory18) Химическое оружие: personnel, maintenance, and laundry19) Расширение файла: Data (Performance Monitor)21) Правительство: Pine Mountain Lake22) Аэропорты: Port Moller, Alaska USA -
10 pml
1) Компьютерная техника: Page Mapping Level, Palm Markup Language, Peanut Markup Language, Physical Modeling Language, Printer Management Language, Process Management Language, Product Markup Language2) Медицина: PMN, granulocyte, polymorph, polymorphonuclear leukocyte( Wikipedia: In common parlance, the term polymorphonuclear leukocyte often refers specifically to neutrophil granulocytes), ПМЯЛ, гранулоцит, гранулоцитарный лейкоцит, полиморфно-ядерный лейкоцит, полиморфноядерный лейкоцит, полиморфоядерный лейкоцит, posterior mitral leaflet, Progressive Multifocal Leukoencephalopathy3) Американизм: Policy Markup Language4) Военный термин: Portable Missile Launcher, probable maximum loss, promotion management list, Program Management, Logistics (NAVSUP)5) Техника: precision measurement laboratory6) Юридический термин: Probably My Life7) Страхование: possible maximum loss8) Биржевой термин: Pubic Money License9) Сокращение: Pressings (Metal) Ltd (UK), polymorphonuclear leukocyte, ПМЛ (Прогрессирующая многоочаговая лейкоэнцефалопатия - progressive multifocal leukoencephalopathy.)10) Физика: Perfect Matched Layer11) Вычислительная техника: power minimized logic12) Нефть: proximity minilog13) Онкология: promyelocytic leukaemia14) Космонавтика: Parts and Materials Laboratory (NASDA, Japan)15) Глоссарий компании Сахалин Энерджи: инклинометрия16) Сетевые технологии: Peripheral Management Language17) Океанография: Plymouth Marine Laboratory18) Химическое оружие: personnel, maintenance, and laundry19) Расширение файла: Data (Performance Monitor)21) Правительство: Pine Mountain Lake22) Аэропорты: Port Moller, Alaska USA -
11 reklamowy
adjadvertising (attr)* * *a.advertising; agencja reklamowa advertising agency, publicity bureau l. agency; materiały reklamowe advertising materials, publicity matter; kampania reklamowa advertising l. publicity l. promotion campaign; ulotki reklamowe przesyłane pocztą direct mail, pot. junk mail; bezpłatna gazeta reklamowa freesheet, giveaway; ulotka reklamowa flier l. flyer, handout, leaflet; powierzchnia reklamowa advertising space.The New English-Polish, Polish-English Kościuszko foundation dictionary > reklamowy
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12 promo
pro·mo1[ˈprəʊməʊ, AM ˈproʊmoʊ]promo2[ˈprəʊməʊ, AM ˈproʊmoʊ]* * *['prəUməʊ]n(inf: promotional video) Werbevideo nt* * *promo [ˈprəʊməʊ] besonders US umgA adj Werbe…, Reklame…:B pl -mos s RADIO, TV (Werbe)Spot m, (Zeitung etc) Anzeige f -
13 publicity
1. n публичность, гласность2. n известность, слава3. n реклама, рекламированиеpublicity bureau — рекламное бюро, бюро рекламы и информации
publicity department — отдел рекламы; бюро рекламы
4. n рекламные материалыСинонимический ряд:advertising (noun) advertisement; advertising; attention; ballyhoo; broadcasting; buildup; coverage; fanfare; notice; notoriety; press; press-agentry; promotion; propaganda; public notice; puffery; pushing
См. также в других словарях:
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promotion — Synonyms and related words: Great Leap Forward, abetting, acknowledgment, advance, advancement, advancing, advertisement, advertising, advocacy, advocating, affiche, aiding, amelioration, amendment, appreciation, ascent, assisting, backing,… … Moby Thesaurus
promotion — n 1. advance, advancement, improvement; graduation, rise, move up, elevation; enhancement, ennoblement, aggrandizement, exaltation; honor, dignity. 2. encouragement, furtherance, boosting; support, backing, patronage, sanction, countenance;… … A Note on the Style of the synonym finder
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promotional — promotion pro‧mo‧tion [prəˈməʊʆn ǁ ˈmoʊ ] noun [countable, uncountable] also sales promotion MARKETING an activity such as special advertisements or free gifts intended to sell a product or service: • ABC has announced a joint promotion with… … Financial and business terms
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Propaganda — This article is about the form of communication. For other uses, see Propaganda (disambiguation). French Military Propaganda postcard showing a caricature of Kaiser Wilhelm II biting the world (c. 1915) … Wikipedia
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British National Party — For other uses, see British National Party (disambiguation). British National Party … Wikipedia
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